Virendra Singh Rawat
Lucknow / Sep 20, 2019
Top fashion designers Ritu Beri and Rina Dhaka will showcase ‘UP Khadi’ at the ‘Khadi Mahotsava 2019’ in Lucknow next month.
The big ticket 10 day event, scheduled to start from October 3, will showcase Khadi products apart from a glitzy fashion show to highlight the untapped potential of the indigenous fabric as an upmarket and youth wear.
The extravaganza is being organised to mark the 150th birth anniversary of Mahatma Gandhi falling on October 2.
On the occasion, the state government will also distribute 15,000 khadi bags to reiterate its commitment against single use plastic products, UP MSME minister Sidharth Nath Singh said.
The government will also distribute 1,000 solar charkhas, 500 electric potter’s wheel and 250 leaf plate making machines to beneficiary artisans.
UP had last year forged an alliance with ecommerce major Amazon to market khadi products over its platform and similar tie-ups are also proposed with other companies as well.